As the messaging lead for this legacy brand’s modern reboot, I owned storytelling and voice/tone across the digital ecosystem to create a lasting and differentiated presence in a crowded industry. I partnered closely with creative and marketing to establish a site experience that is informative, inclusive and of-the-moment from product naming to user-specific fit quizzes, blogging to rethinking the brand’s story for a new generation.
Glamorise Homepage
Content Pages
Product Pages
Bra Finder Fit Quiz
