As the messaging lead for this legacy brand’s modern reboot, I owned storytelling and voice/tone across the digital ecosystem to create a lasting and differentiated presence in a crowded industry. I partnered closely with creative and marketing to establish a site experience that is informative, inclusive and of-the-moment from product naming to user-specific fit quizzes, blogging to rethinking the brand’s story for a new generation.
Glamorise Homepage
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/16bee25d-e733-4d20-8e45-d2c5ac810138_rw_1920.png?h=1f6f723d99918c51dcc7a8bd612d3355)
Content Pages
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/b2a0d309-ec3b-45ea-a399-80eec569a2c1_rw_1920.png?h=601d340b33b56b98efeca844f0b5eac9)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/200807ec-1dd8-4a0c-820d-245132f06134_rw_1920.png?h=2b3142176dfc5960f47b0dab741cd647)
Product Pages
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/5ada886e-3de8-48c0-adc1-4bfe135db05d_rw_1920.png?h=9ace0096e5e1067bed3f0fde256c984d)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/98720398-3644-4ec1-a5e3-b06606f88dd7_rw_1920.png?h=9052c8d784c441ac3b8835b9f258eeb0)
Bra Finder Fit Quiz
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/be9bf2bc-3acd-4836-840c-fa95c3033631_rw_1920.png?h=f7ea8cfb485f0f1be96cb18d40723a54)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/4f4e738e-eb61-4a08-adac-d187fa68aa8f_rw_1920.png?h=554bb8b1f24b807264c31c22ef8cc4e3)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/4cc8fc62-929c-482e-9f15-ba1ecf94fe7b_rw_1920.png?h=5ec07fb0501449dad04d0e7d3d188c3a)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/01e1c22e-9e05-47e2-9fb5-7f6693467064_rw_1920.gif?h=cd04e6fc2eda733519af48e629806b55)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/df9e53fb-c399-4974-8102-6cca94b8d2a6_rw_1920.png?h=c8dff9427ab0f8a8a91dc2ee07a632a5)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/bc462c99-30df-407a-b013-fb7a24f936d0_rw_1920.png?h=0719404cba4e13ee72d5b0c094d41fbf)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/67de38e7-1dc4-43c6-8bfa-e65fc5cbcaa7_rw_1920.png?h=2589b1a39677256fe6c7c1a53bad3376)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/ecc6eff2-75b1-4c72-b679-47988b6c562c_rw_1920.png?h=b5dc2524f5a01892874df35fa6495f95)