![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/8d8f8141-9514-4f0a-bfc0-d209f5d1bd5e_rw_1200.png?h=bff18b0aa0ec90848d54111d2d4cb895)
As the messaging strategist and copy lead for this new multi-brand e-marketplace, I played a key role on a lean launch team. Not only was I responsible for establishing a fresh-yet-approachable, fun-but-authoritative verbal tone in-sync with the visual tone, but I also assisted the creative team and marketing VP with the site’s content strategy and UX decision-making while driving the email marketing plan for automated Prelaunch, Welcome and Purchase series.
Homepage
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/91901f92-bb3c-45ed-ae13-d851a4ab6a61_rw_1920.png?h=0767bfcd5f073f5a18da6f9f2c52fd36)
Ingredient Category Pages
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/3fdfd834-2525-4940-8c6a-a654b230fe31_rw_1920.png?h=164914f890cd66b1395db55b1b8f027b)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d164899a-2263-417b-b160-ab08602facb6_rw_1920.png?h=eea7b90b137236a3379bc007cafc036d)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/97a4f417-21a5-4fbb-9dfa-c2f5a1677de7_rw_1920.png?h=d15678d8d1dccf16622c83c8ccf18005)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/3c752841-0b57-4dcd-bc37-c32181d044ab_rw_1920.png?h=10cc1372ff53aa8a5183305fb7dd0db8)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/e1b447b3-18e6-447c-b2eb-08e37ab0a501_rw_1920.png?h=c297c231e9d2cb6d7ce68da9ddce4f3a)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/70fae009-783d-443d-b50b-c692f1b253ca_rw_1920.png?h=d944421658123cfdbe762b6992b8a61b)
Climate Category Pages
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/9eae3d0a-e23d-4f7d-8013-39a06bf281c1_rw_1920.png?h=329bbd014f0593ff1b54f94f8c2fe81b)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d9b26f31-1c08-4a81-ba09-b9a4c4e3814d_rw_1920.png?h=31dd2f201b0ea4c28a82e35dcd4dbee5)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/456afd39-3d64-429e-a1b6-9795d0c3945f_rw_1920.png?h=9796fa06253eb7ac694e2fc5c0962164)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/8eb28465-eb0c-46a8-8de4-f7e0e8140853_rw_1920.png?h=57cc8fb8c5c655dc43dde734f0023def)
Automated Prelaunch and Welcome Emails
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/8abccdd2-d0bf-4b0e-8445-3913ac6e12e3_rw_1200.gif?h=d9763f04a63d1c939a76bd929ecb4680)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/abbca157-4a4e-4181-952e-c072778e9014_rw_1200.gif?h=3dcd3b23b0497294da34db6f267bfae1)