I supported the Beauty, Women’s Shoes and Accessories, Men’s Activewear and Bridal divisions. While keeping Nordstrom’s voice and tone, creative strategy and business goals top of mined, I crafted audience-driven and brand-specific multichannel campaigns, editorial site content, marketing emails, digital ads and video scripts. On the blogosphere side, I also contributed Q&As, trend stories and fashion week recaps to grow Nordstrom’s presence as a fashion and beauty authority.
Women's Accessories Digital Campaign
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/0b01364e-05f0-4e3e-aa4c-cc848534e6e2_rw_600.jpeg?h=717e283e3d36c58b0328125774876f1d)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/876fbca9-f540-4c6e-9a97-1730a8d91851_rw_1200.jpeg?h=d65a5d257d061d2e1f0dc4b9110d9520)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/e9f7e922-854f-42a1-8419-850fb704a367_rw_1200.png?h=aa8d68f326db63a419a1d25add2dc8b0)
Women's Lingerie Digital Campaign
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/5fab2c85-f6f8-4f1c-ae6a-24248c1730f6_rw_1200.jpg?h=cd3bacac4167419cffb386216db991bc)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/c5679851-6d44-400b-9cb9-c8912dbc4bf8_rw_1200.jpg?h=b6c9e008202785f3cc9cbd98c169f908)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/8604c01b-8f88-4ad8-b306-4afdec8608a5_rw_1200.jpg?h=fe7f113a5b32640da9cc3a94ad415ed5)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/f3d30e8b-c0d2-46e0-898a-e43da8e0d6ef_rw_1200.jpg?h=16f28cb74bb09942761e72c618fa7ba1)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/369e85d2-49ca-439a-86f7-8478937361a5_rw_1200.jpg?h=a591958b806be35ce22478aa75b02f4e)
Women's Shoes Digital Campaign
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/6395f205-cb02-498f-a7e8-d87e00e36431_rw_1200.jpeg?h=38654940fd6763ab37bd9d3a929dd489)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/63b726ba-a635-4178-a350-0c2531f13f55_rw_1200.gif?h=505d41191689103674003b41db55c632)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/bcb4f3b4-c93d-4d5e-84b9-aab995d1d396_rw_600.jpg?h=4844f8619683bb796a47c5575fdbd56c)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/9207ec6b-a884-4f24-a02c-a63ec9085fc3_rw_1200.jpeg?h=693b4bb7c72a57c2ab3eed039a60e35a)
Charlotte Tilbury Collaboration
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/b7938d54-a40c-44e2-8c06-429c3befb4d9_rw_1200.jpeg?h=0c453ed650d9c9140fec5836b412765e)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/fdd7034c-4b20-491e-b4e1-c449f08d0604_rw_1200.jpeg?h=24f6a8c635f671abe7c36009a85ea915)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/97c1d44e-edef-4f26-9c1c-d1585ce84508_rw_1200.jpeg?h=529083a0636edfebfa5df593f49496e6)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/4ac968e7-43db-4b57-8e99-03f5336222e0_rw_1200.jpeg?h=46ef00a5a7495ac82e44d22ecbdb42f0)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/26fb70aa-80d8-4a22-9273-8387c77ea498_rw_1200.jpeg?h=97dcf72591085f97f8a542c63ccd1ea2)