I supported the Beauty, Women’s Shoes and Accessories, Men’s Activewear and Bridal divisions. While keeping Nordstrom’s voice and tone, creative strategy and business goals top of mined, I crafted audience-driven and brand-specific multichannel campaigns, editorial site content, marketing emails, digital ads and video scripts. On the blogosphere side, I also contributed Q&As, trend stories and fashion week recaps to grow Nordstrom’s presence as a fashion and beauty authority.
Women's Accessories Digital Campaign
Women's Lingerie Digital Campaign
Women's Shoes Digital Campaign
Charlotte Tilbury Collaboration