As the messaging lead for this natural and sustainable skincare brand, I worked closely with the founder and creative team to define a consistent verbal tone aligned with the brand’s distinct visual tone and values. For the launch of their new innovative Lava Mask, I drove the strategy and storytelling for web, email and social.
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![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d4274583-1648-4112-9a82-43018e01cd03_rw_1200.gif?h=96780206c58e18b58e8e4378dac7851a)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/5cdba3ba-4fb1-459a-86aa-4059b7c725dd_rw_1920.png?h=13b40f280cf90481ee45d848e923d06e)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/5bd0fc5f-ea65-46c7-8a40-a9cda87c8422_rw_1200.gif?h=46046ff7e53054fdb72d4c55612265d5)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/c8b7a3b9-ed94-4fac-a52a-5b8f8dde994d_rw_1200.gif?h=07aa494d6ffcdf6563ea794680373c2f)