As the messaging strategist, copy lead and content planner for a new-gen beauty brand, I was a key member of the launch team responsible for establishing a differentiated brand voice and experience in a breakthrough market. 
From crafting copy for web, social, email, print, pr, visual merchandising and pitch decks to ideating launch campaigns, naming new products and shades, creating editorial calendars and driving email marketing strategy, I drove the storytelling at every touchpoint to bring the brand’s vision to life.

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