I supported the beauty, women’s apparel and activewear, men’s activewear and bridal divisions. While keeping Nordstrom’s voice and tone, creative strategy and business goals top of mind, I crafted audience-driven campaigns, editorial site content, marketing emails, digital ads and video scripts. On the blogosphere side, I also contributed Q&As, trend stories and fashion week recaps to grow Nordstrom’s presence as a fashion and beauty authority.
Beauty | Makeup
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/b50973d7-4aa6-4b70-9230-94761531041e_rw_600.jpg?h=e091ce5a0165e73f15174a5167a853c0)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d978d286-1efc-4bc0-be02-cb8b6aba5b1d_rw_600.jpg?h=9e6379285cf1300d396f8ad0549f8617)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/be2411d8-79e0-434f-b357-16b7bcd15432_rw_600.jpg?h=26e91469ff141f42f28c508ee3ce1906)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/a665e52c-89ed-45e8-8718-d5eac5d0ba5e_rw_600.jpg?h=e851ef0724e400ceaf0969a12dcd1b1d)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d8ff3d02-adce-41ae-abce-f96552631a81_rw_600.jpg?h=0795a3a720c407b322a9f8db2111cfd3)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/7aace97e-5598-4bf5-af65-e7cfef4337da_rw_600.jpg?h=8215952b9bdf3f3ac25d28b2fe694447)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/a36420a0-072e-429e-9518-57b04d06b308_rw_600.jpg?h=973cd525b8c730121ec721a3563f498d)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/2ab98e48-150f-47d4-8024-bc91265fa99f_rw_600.jpg?h=1d2e93b2f77a8022ef903cbf1878a338)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/468bdc26-0570-4d65-b0bd-db0962e99450_rw_600.jpg?h=0f0a95f555c8586601f5c392b9462d51)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/f3c2f53b-69e2-4e80-a52e-c57f88812423_rw_600.jpg?h=c9741abe6a7cec7bcbf9296222e8510c)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/77090e5c-ed68-4962-85c7-65c4b9e79627_rw_600.jpg?h=e12aba34ecf39db533b2617dbf513a8d)
Beauty | Skin, Hair & Fragrance
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/5a0aef81-d46b-4f1e-bc30-4bf90a292dfc_rw_600.jpg?h=c93686a78ca5e2c859306823a8bd3608)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/b5ec17ac-7850-4f73-9b97-28d26dde5538_rw_600.jpg?h=520977587b63b164588e74727f0212a9)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/59014f22-91b0-4a70-aac7-04a172a2ace0_rw_600.jpg?h=51e3fb4d7108b169bc80a04d71b475da)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/6e894a2b-0d3b-405f-a106-91413a5d52ca_rw_600.jpg?h=8debbea93b3160fb216bf4e44a5fa66b)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/1543c276-a177-4bcf-8047-c8e72c24de6f_rw_600.jpg?h=fa58466cea17a00c3399e882f19e62fe)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/3b07aa6e-6b66-4f9b-8057-3c8a0bf975bb_rw_600.jpg?h=d6b3957940d282356318921c0fc282a3)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/1a6ab2f9-3305-4c92-a542-553f3ffcf7ca_rw_600.jpg?h=449c27e7389a327735a5c30973d8f67c)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/0afadd80-210b-4c79-acf9-dfe186e38b8c_rw_600.jpg?h=58651d4b6c82e577c30edffb0c895ab6)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/ce29bf37-0c30-40fa-b259-b994fea88e33_rw_600.jpg?h=5de4c8af00ecf9b14cea644652c1ad9b)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/a078115f-52f7-40cc-b9c2-d51c624537fd_rw_600.jpg?h=fe1dca8848df5026fb635e34d2d1d8be)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/6ab32480-96cf-4708-bd66-be964052cbcd_rw_600.jpg?h=bc67637cac4e1b500e46dd7d7bb7b995)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/6d8988d9-d47b-48ae-a05e-7976258d0ff2_rw_600.jpg?h=af321f2e29529fc62487d0d64197bc8f)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/846a1910-a9a2-4e37-b26e-7dd3fe04d33f_rw_600.jpg?h=9aff63f0d89bf95694386f25a4a1fb28)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/466377cf-5a6b-4097-b9ac-4b6b4843302f_rw_600.jpg?h=b4360ae52fe00ccf41160167bd28364f)
Shoes, Apparel & Accessories
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/3222aed3-5d2d-420c-8301-51dc392c5f72_rw_600.jpg?h=ae82a3d1d555c75741bac5e885c0e35a)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/f9704848-6f20-438d-82be-f7f54f1aa004_rw_600.jpg?h=cbf736384dc386bfc9ccacb49f1d851c)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/0e4217da-dd0e-4005-8f5f-fd15282c39d5_rw_600.jpg?h=525f298a5094b063f9ca85e51eb5e469)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/f999038e-2363-4b56-a2fc-b2bf3f7f859c_rw_600.jpg?h=30b1d846a3fc7c23122e958cd5c721b1)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/e7688e09-5702-48fc-9565-992b392d58fb_rw_600.jpg?h=edc52d4b38578d55125cecf20bafb9bd)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/a4ff27b3-918e-4a57-a01e-c9d446a41555_rw_600.jpg?h=19e6efb395cec4afae66fd40777f05c9)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/c61c1e88-5278-4ab0-ba8e-bed04c25810e_rw_600.jpg?h=2533e37070f92526abc96f2c1b4223ae)
![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/939815b0-c909-492b-b3ca-3d24934e5516_rw_1920.png?h=21d986f2a53675f549533b0cd2409312)