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As the messaging lead for this legacy brand’s modern reboot, I owned storytelling and voice/tone across the digital ecosystem to create a lasting and differentiated presence in a crowded industry. I partnered closely with creative and marketing to establish a site experience that is informative, inclusive and of-the-moment from product naming to user-specific fit quizzes, blogging to rethinking the brand’s story for a new generation.
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![](https://cdn.myportfolio.com/6ca7b860-9e5e-4b57-aa33-b6a88c855ad7/d93a109b-ed6e-40b4-aef4-b83c715568b1_rw_1920.png?h=c505736117b678ba77b50655181763ca)
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