I supported the Women’s Apparel, Men’s Activewear, Shoes & Accessories, Beauty and Bridal divisions. While keeping Nordstrom’s voice and tone, creative strategy and business goals top of mind, I crafted audience-driven and brand-specific multichannel campaigns, editorial site content, marketing emails, digital ads and video scripts. On the blogosphere side, I also contributed Q&As, trend stories and fashion week recaps to grow Nordstrom’s presence as a fashion and beauty authority.
